building a website

The value of a great website for a small business

In today’s digital age, people can use the internet to find, research and buy just about anything. No matter what service or product you’re providing to the world, there’s tremendous value in having an online presence. That means that if you don’t have a website, it’s a safe bet that your competition does.

However, with websites growing in usability and design, simply having some words on a page isn’t good enough. Your website should be an extension of your brand, welcoming customers and giving them an experience that either leads them to a purchase right there on the web, or to your physical location.

At BA Strategies, we emphasize a great, mobile-responsive website as the foundation for your small business web presence. Whether people are discovering your business from Google, social media, a public relations campaign or just word of mouth, your website is often what will convince  customers to work with you. If it’s done poorly, it can many times be worse that not having a website at all, deterring potential consumers because it’s hard to use, too busy or uninformative.

Take a look at one example from a client we’ve worked with, Posh Hair Studio. Not only is their site sleek and modern, but it makes the user feel like they’re walking straight into the salon.

So where do I start?

With so many options out there, it can be overwhelming just to figure out where you need to start to get the website of your dreams that is attractive, informative and easy to use.

For some brands, a page or two may be all you need to showcase what you’re offering to the world. For others, it might make sense to have a more extensive site that showcases things like expertise, a menu for a restaurant, customer testimonials, or a photo gallery.

There are plenty of do-it-yourself website builders out there that will let you select from pre-fabricated templates and upload your content to get something started, but unless you’re well versed in several coding languages, your options will be limited to what other people have already designed for the masses. Since your business is unlike any other, it makes sense to have a website that is just as unique.

The other route is to completely start from scratch and code your site from the ground up. That’s what we do with all of our sites, but learning the various languages needed to get a high functioning site is a time-consuming process. If you’re busy managing and running your business, you probably don’t have time to be learning and building your website on top of that.

What should I include on my site?

It’s helpful to think of a website from a customer’s point of view. If you knew nothing about your brand, what information would you want to see to convince you that this brand was worth giving your business?

There are several musts that should be on a good website:

  • Name
  • Location
  • Hours
  • Contact Information
  • What your business is about
  • What services or products your business offers
  • Social media pages for your business

Again, just throwing these items on a page will suffice, but without a great feel and experience it’s harder to impress customers and get them to work with you.

So think about what you’re trying to accomplish with your site. Are you trying to convey information? Do you want people to book appointments, or schedule you for events? Are you looking to sell your products, either online or in your store, or maybe even both?

This is where we come in. We can give you a no-cost consultation to help you determine what your site should be about to make it stand out from the crowd and ultimately drive more business to your door. We use the latest design techniques to give you a website that is easy for users to navigate, attractive and optimized for search engines.

If you’d like to learn more about how we can build you a great site, contact us today.

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