We live in a mobile world. A world where anything can be accomplished on a smartphone or tablet. The phrase, “there’s an app for that,” is not just a funny quip, but a fact.
That said, if your business’ website does not have a good mobile version, then your business is at a disadvantage to any of your competitors that do. Unless your target market is solely people sitting at their desktops (and we both know that’s not the case), you need a mobile-friendly site. A great mobile site has the same feel and design as an app. You want your mobile site to be simple, user friendly, and as fully functional as your desktop site.
A recent study by the Pew Research Center on U.S. Smartphone Use in 2015 explains that 64% of Americans own smartphones, and many of them are “smartphone-dependent”. Keep in mind that in spring of 2011, only 35% of Americans owned smartphones, yet just two years later, according to a different Pew Study, 34% already used their phones as their primary internet device.
With these statistics in mind, it is crucial that your business keep up. With many of your potential customers using their smartphones as their key point of entry to the Internet, if your mobile site is difficult to use, and not easily adaptable to the screen dimensions of smartphones, your great product or service will most likely be overlooked.
A great mobile site make everything easier for customers using only their thumbs, and there are ways that skilled web designers are able to use code that easily converts your desktop site into a sleek, app-like mobile version without needing to give you. As we mentioned in our earlier entry, “The Value of a Great Website“, there are plenty of do-it-yourself website builders out there that will let you select from pre-fabricated templates and upload your content to get something started, but unless you’re well versed in several coding languages, your options will be limited to what other people have already designed for the masses, and may not be as easy to navigate as a responsive design. Since your business is unlike any other, it makes sense to have a website that is just as unique. The same goes for mobile web design as well.
BA Strategies is here to help you make that great mobile site. We want your customers to access your site with ease from anywhere they are. There is no reason not to capitalize customer bases on all fronts, and there is also nothing wrong about asking for a little help along the way.