This week’s Facebook Live chat was on how to effectively blog for your small business or startup. There are a bunch of great resources and advice included in this post, so make sure you take a look at it all!
- Understand your blogging goals
- Write about what you know
- Be yourself, you’re selling yourself
- Be brief, but thorough
The entire video is below. Feel free to leave comments with any questions you may have! We’ve also got some additional tips and an answered question after the video.
All these questions you’re asking yourself about what makes you unique, what the point of your blog is, etc., you’ve really gotta write them down before embarking on your blog journey. It’s so easy to think to yourself “yeah, I know my style, I don’t need to write this down,” but you will so quickly forget it as soon as you get into the weeds of posting.
Q:Is it better to pay some to do this or should I write it? We have never done a blog for our business before. I’m not a good writer.
Kelly: In my opinion, you don’t have to do it yourself, but when you hire someone, you should make sure you like their voice and feel they can speak well for you/your business. Also, it helps a lot to be clear with your writer what you need from them. If you’re more interested in a full-scale marketing solution, your writer can do the research, figure out what your keywords are, decide what kind of content you should be posting to your blog, etc. Or, if you know exactly what it is you want to say, you just don’t write well, you can work that way with the writer too. It just depends on your needs, but it’s really good to have clear expectations on both sides.
Alex: I think that paying someone to do it is a great way to go if neither you nor anyone on your staff has much of a writing background. Not only will a pro give you great results, but it also allows you to spend your time focusing on the stuff that you do best. Plus, a good writer should be able to get a sense of your “voice” and personality and take your ideas and make them sound better.