Whether you’re trying to build a website, gain or grow a social media presence, or boost your brand’s profile through public relations or marketing, the idea of hiring a consultant may have crossed your mind. You may think it’s too expensive, or that you can do it yourself and be as or more effective. The truth is no one knows your business quite like you do. However, here are 7 reasons why it makes sense to hire a consultant instead of doing it yourself.
1. Time is money, don’t waste yours
Unless your company is big enough to have interns or assistants with free time, taking on a new task like building a website or Twitter following is probably going to take up your time. Let’s face it, you have better things to do, like running your business. Hiring a consultant means that if you’re a baker, you can focus on your great new icing recipe instead of hashtags and search engine optimization.
2. Consultants are more efficient
If you’ve never built a website before, you’ll need to do research on the best platform, think about what design works best for your business and learn how to integrate features like an online shop or a blog into that site. A consultant will already know how to do all of this, and reach your customers best. That will mean that you get results faster.
3. Consultants find things you may have overlooked
Even something as simple as social media or writing a blog post can be more intricate that it seems on the surface. Is it optimized for Google? Will the right people be able to find your content? Is your website secure from hackers? Consultants think of all the little details for a living, to make sure that you’re putting your best brand forward.
4. Consultants lessen trial and error
Consultants have probably seen similar issues to what your brand is facing in the past and know how to handle it. Instead of just trying a few things that sound interesting, consultants can tap into that experience to create solutions for your business even quicker.
5. Consultants are better at analyzing
Even when a consultant does try something completely new with your business, by understanding your goals, they can use the tools at their disposal to analyze results and continue to tweak the strategy to get the most business for your brand. It’s more than just knowing how to get the data, but knowing how to read and interpret that data that will make the difference.
6. Consultants set you up to make money
Maybe your have a ton of likes on Facebook and good website traffic, but the business just isn’t there. A consultant can help fill in those links in the chain to make sure that interactions, likes, retweets and page visits turn into sales.
7. You’re going to get a better product
Just like the average communications consultant isn’t going to be a great hairdresser or dentist, the opposite is just as true. Even if you’re hesitant about spending money for a consultant on something that you can do yourself, remember that you’ll probably end up with a better product that leads to more sales and will end up paying for itself many times over.
If you’re still not sure if a consultant is right for you, feel free to drop us a line and we’ll be happy to answer any questions you have. We’ll also happily take a look at your business and give you a free quote on how we can work with you to grow your brand.
Also, if you are looking for a few things that you can do to make a difference right now, check out our free guide: http://bit.ly/11Free