Being a small business owner can be both amazingly tough and amazingly rewarding, and it’s that second part that keeps us going each and every day. However, if you’re new to the game, it can be tough to find a rhythm. Without that rhythm, building your business feels like a mountain to climb. That’s why we put together a few easy habits that small business owners can develop that can bring a little peace of mind and set you up for success.
Small business owners notoriously have a lot on their plate, and managing all of those tasks gets notoriously easier when you have a plan of action and are organized. Getting organized isn’t about just clearing out your inbox or getting the clutter off your desk, it’s about developing a system that allows you to keep it that way. Incorporating organization into your daily routine is the best way to make it stick, and that can help keep you sane when juggling all of the responsibilities of a small business owner.
Post weekly on social media
This one is something that we mention a lot, and with good reason, because social media can be one of the best ways to build a customer base and to keep those customers engaged with your brand. Like trying to train for a race, start with baby steps. Don’t go from never posting on social media to trying to post 3-4 times a day. It will be easy to get fatigued, run out of ideas or just find that it’s taking up too much time. Building a consistent social media fan base takes time, so start slow and steady with something manageable. Carve out 10 minutes a week in your schedule to think of one thing you can post on social media, and then schedule it for the best time for your audience using a tool like Hootsuite or Buffer.
Blogging is another great way to build your customer base, and it can show off a lot of your personality and expertise. Like social media, start small. Many website hosting providers provide a one-click WordPress installation that will add a blog onto your site. You can worry about the theme and layout as you go along, but start getting a few posts out there. Talk about new products you have and the inspiration behind them, tell a little bit of your personal story, or dispense valuable advice that set you apart.
Check your website once a month
For many small businesses, other than inventory and special events, there won’t be a lot to change about your website on a monthly basis. However, it’s always good practice to run through all the pages about once a month and make sure that all the information is relevant. Plus, you can evaluate whether things like your about section are still expressing what your business is about in the best way. Lastly, you actually get to double check your site is up and running. As unlikely as that seems, it’s something that can happen, and it’s kind of embarrassing when a current or prospective customer has to break the news.
Set aside time to decompress
Especially when first starting a small business, life and work can be hectic. Finding a few minutes of “me time” can be extremely tough, but it’s also extremely important. If you are on-call 24/7, it will be easy to burn out. Find time to read, exercise, cook or something that you really enjoy and can help you take your mind off of work for even just a few hours each week.
Learn to delegate
When it’s your business, your reputation and livelihood can be at stake with every single decision, so it can be tough to give control to someone else. However, to be a successful business owner over the long term, it’s important to understand where your strengths lie and where your time is best spent. It’s very rare that you’re going to be the best option for answering the phones, designing your website, doing the books and managing your staff. From virtual assistants, to automated software to consultants and specialists, getting help in the 21st century doesn’t always mean hiring someone full-time. Figure out what help you need and evaluate all the ways that you can get it.